India's Complete Sports Ecosystem Partner

Empowering Sports.
Connecting Talent.
Building Futures.

India’s premier sports management company delivering athlete representation, brand sponsorships and world-class event operations  all under one roof.

Who we serve

Tailored solutions for four stakeholders.

Athletes

Career & contract advisory, brand building, endorsements, legal/financial partner network.

Brands

Sponsorship strategy, league/team/player partnerships, IP & content, ROI measurement.

Sponsors

Rights mapping, negotiations, activation, compliance, transparent reporting.

Federations

Event design & delivery, grassroots programs, analytics, governance support.

Who we serve

Four stakeholders. One integrated platform.

For Athletes

Career roadmap design, contract negotiation, brand partnership matching, and wealth management. We handle business so you focus on winning championships.

For Corporates

ROI-driven athlete partnerships, activation strategies, rights valuation, and campaign measurement. Connect with talent that amplifies your brand story.

For Sponsors

Rights packaging, hospitality programs, brand visibility frameworks, and performance analytics. Maximize returns on every sponsorship rupee invested.

For Federations

Governance frameworks, tournament operations, broadcast rights, talent pathway design. Build sustainable sports ecosystems from grassroots to podium.

From representation to infrastructure, one partner.

Explore our capabilities across the sports value chain.

Athlete Representation & Career Management

Contract negotiations, endorsement deals, brand positioning and long-term career strategy for athletes across cricket, football, tennis, hockey and badminton. Your career our commitment.

Sports Sponsorship & Media Rights Management

Rights valuation, brand-athlete matchmaking, activation campaigns, and ROI tracking. Connect your brand with India's top sporting talent and properties.

Sports Event & Tournament Management

Rights valuation, brand-athlete matchmaking, activation campaigns and ROI tracking. Connect your brand with India's top sporting talent and properties.

Sports Infrastructure Consulting

Venue feasibility studies, Detailed Project Reports (DPR), facility planning and operational setup for sports infrastructure projects across India.

Academies & Grassroots Development

Academy curriculum design, coach certification, talent scouting and athlete pathway mapping. Building India's next generation of sports champions.

Sports Tourism

Tournament packages, training camps, fan experiences, visa support. Connecting global sports enthusiasts with India's sporting heritage.

Analytics & Digital Insights

Performance tracking, scouting systems, ROI dashboards, predictive modeling. Data-driven decisions for competitive advantage.

Franchise Operations

Team management playbooks, fan engagement, commercial strategies, operational frameworks. Building profitable sports franchises.

Sports Marketing

Integrated campaigns, sponsorship activations, fan engagement strategies, digital channels. Connecting brands with passionate sports audiences.

Sports Brand Development

Purpose definition, identity design, voice crafting, community building. Creating iconic sports brands that inspire lasting fan loyalty.

Sports Merchandise

Licensed apparel, collectibles, e-commerce platforms, AR/NFT integration. Turning fan passion into revenue through quality merchandise.

How we work

Step 01

Discover

Goals, audience, budgets, timeline

Step 02

Design

Strategy, deal flow, KPIs, risk plan

Step 03

Deliver

Execution, reporting, optimization

For Athletes

Your career. Our commitment. Championship results

India’s top athlete management agency. We handle contract negotiations, secure endorsement deals, build your personal brand and plan your career trajectory. Whether you’re emerging talent or an established pro, GSK puts your interests first.

For Corporates

Sports as a strategic growth engine for your business

Leverage sports to engage employees, connect with audiences, and build brand equity. From corporate sports leagues to athlete endorsements, we design programs that deliver measurable business impact and employee wellness outcomes.

For Sponsors

Maximize ROI on every sports sponsorship investment

India’s trusted sports sponsorship agency. Find the right athletes, teams, and properties to amplify your brand. We handle rights valuations, negotiate deals, plan activations, and track performance so you get transparent, measurable results.

For Federations

Building sustainable, professional sports ecosystems in India.

Partner with GSK to professionalize operations, develop grassroots programs, secure commercial partnerships, and host world-class tournaments. We help federations grow their sport and serve athletes at every level.

Why GSK

Strategy • Network • Execution • Integrity

Talk to Our Federation Team

Deep domain knowledge across cricket, football, tennis, hockey, badminton, kabaddi and emerging sports in India.

Pan-India Network

Federations, brands, athletes and venues connected across metros and tier-2 cities nationwide.

Execution Excellence

From strategy to match-day, we deliver on time, within budget, and beyond expectations.

Data-Driven Decisions

Real-time analytics, transparent reporting, and performance dashboards for every engagement.

Our Transparency Promise

Every partnership built on clear communication and honest collaboration

Clear Contracts & Fair Terms

Real-Time Progress Updates

Honest ROI & Performance Data

Testimonials

“GSK transformed our sponsorship portfolio with data-driven athlete selection and clear ROI metrics.”

— Sports Marketing Director

“Their academy design blueprint helped us create a sustainable talent pathway from district to national level.”

— State Federation Secretary

“Professional contract negotiation and brand building doubled my commercial value in one season.”

— National Team Athlete

Let’s build your sports roadmap

Strategy to execution—one conversation away.

Ready to transform your sports vision?

Whether you’re an athlete, brand, federation or sponsor. let’s build something championship-worthy together.

FAQs

GSK offers India's only integrated sports ecosystem covering all six pillars  from athlete representation to infrastructure consulting  under one partnership. Our transparent approach means clear contracts, real-time updates and honest performance data that builds long-term trust.

We match your brand objectives with the right athletes, teams, or sports properties. Then we handle rights valuation, deal negotiation, activation planning, and ROI tracking — ensuring your sports investment delivers measurable business results.

We work across cricket, football, tennis, hockey, badminton, kabaddi, wrestling, athletics, and emerging sports. Our multi-sport expertise helps clients navigate opportunities across India's diverse sporting landscape.

Let's talk

Ready to take your sports approach to the next level? Schedule a discovery call with our team.

Quick intro