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Why ROI Should Be the First Metric in Sports Sponsorship

It’s Time for Sponsors to Demand More

Too many sports partnerships are still sold on vague impressions and inflated reach. Brands deserve—and increasingly expect—proof of performance.

What’s the Real ROI?

GSK uses attribution dashboards, fan insights, and activation checklists to move beyond “exposure” and toward actual business outcomes—leads, sales, and loyalty.

  • Custom valuation models per sport + tier
  • Fan persona mapping across channels
  • Activation tracking: on-ground and digital

Quick Tip for Brands:

Before signing any sponsorship deal, ask: “What will success look like in 90 days?”

Interested in performance-first sponsorship? Book an Intro Call or learn more.