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Naming Rights in Indian Sports: Underrated, Untapped

Not Just for Stadiums

From courts to academies, training centers to indoor arenas—naming rights are often overlooked in India.

Why It Works:

  • Long-term visibility for brands
  • Low comparative cost vs digital
  • Engagement touchpoints for athletes + fans

Sample Structures:

GSK structures rights based on footfall, audience, media exposure, and location ROI.

Have a venue to monetize? Explore Our Infrastructure Advisory.