How to Price a Title Sponsorship: The Formula Indian Sports Properties Never Use
Key Highlights Table of Contents Why Indian Sports Properties Get Pricing Wrong: The Gut-Feel Problem {#gut-feel} Here is how sponsorship pricing typically works at the majority of Indian sports events and leagues today. The organiser looks at what comparable properties charged last year. They add 10–15% for inflation and ambition. They round to a number […]
The League vs. The Tournament: Why India Keeps Getting the Format Wrong
Key Highlights Table of Contents The $17.7 Billion Argument for Getting the Format Right In January 2008, in a marquee hotel in Mumbai, eight franchises were sold at auction for a combined $723.59 million. The event was the founding auction of the Indian Premier League. The Mumbai franchise — the most expensive — went for […]
Sports Data Is Worth ₹1,000 Crore But Indian Leagues Are Giving It Away for Free
Key Highlights Table of Contents The Billion-Dollar Asymmetry: Who Made Money from India’s Sports Data Here is a number worth sitting with: Dream11, at its peak valuation in 2021, was worth $8 billion. It was India’s first gaming unicorn, the most followed fantasy sports platform in the world with 250 million users, and the title […]
Esports Is Building What Traditional Sports Couldn’t: A Regional-to-National League System
Key Highlights Table of Contents The Structural Problem That Esports Is Solving India has 500 million gamers. It has, by conservative estimate, the largest non-professional sports participation base in the world — hundreds of millions of people playing cricket in fields, hockey on concrete courts, kabaddi in schoolyards, and football on any flat surface available. […]
India’s First Sports-Only University: Why It Needs to Happen and What It Should Look Like
Table of Contents The Most Important Sports Institution India Doesn’t Have {#gap} India’s sports economy is growing at approximately 15% per annum. The country has produced Olympic medal winners, a ₹48,000 Cr IPL broadcast deal, and a Hockey India League revival that has reignited national pride in a sport India once dominated the world. State […]
India’s Sports Economy at 3% of Global Share: The 10-Year Roadmap to 10%
Key Highlights Table of Contents The Number That Should Shock Every Sports Stakeholder in India India is home to 1.45 billion people — roughly 18% of humanity. It has arguably the world’s most passionate cricket fanbase, a growing Olympic ambition, 655 million sports fans, and the richest cricket board on the planet. And yet, when […]
JioHotstar’s Sports Strategy: What It Means for Every League, Team, and Brand i India
⭐ Key Highlights In November 2024, Reliance Industries and The Walt Disney Company completed an $8.5 billion merger of their India media assets to form JioStar unifying JioCinema’s digital dominance and Star India’s broadcast empire under one roof. By February 2025, JioCinema and Disney+ Hotstar merged into JioHotstar. The result: a single platform with exclusive […]
Virtual Inventory Advertising: The ₹100 Crore Sports Revenue Stream Indian Leagues Are Ignoring
⭐ Key Highlights Virtual inventory advertising the technology that digitally inserts or replaces sponsor logos and pitch-side boards in a live broadcast feed is already generating significant revenue for international cricket boards targeting Indian audiences. Cricket Australia and the ECB both appointed Mumbai-based RISE Worldwide to exclusively sell their virtual inventory sponsorship to Indian brands, […]
Enterprise Sponsorship Is Coming to Indian Sports And It Will Change Everything
⭐ Key Highlights Global sports is undergoing a structural shift in how technology companies buy into sport. According to SponsorUnited’s 2026 Breakout Plays report the world’s most comprehensive sponsorship intelligence platform tracking 2.5M+ deals a distinct new category called ‘business-backed sponsorships’ has emerged: enterprise brands embedding AI, cloud infrastructure, networking systems, cybersecurity platforms, and athlete […]
The 90-Day Sports Brand Launch Playbook: From Zero to Fanbase (India Edition)
⭐ Key Highlights India’s sports industry is valued at ₹16,633 Crore (2024) and growing at 6% annually — but most new sports brands, teams, and leagues fail not because they lack quality but because they launch without a structured brand-building strategy. The first 90 days after a sports brand goes public are the most important […]