Rahul Dravid and R Ashwin Are Buying a Foreign Cricket Franchise What It Signals for Indian Sports Investment
Key Highlights Table of Contents The news arrived quietly on March 6, 2026, via a BBC Sport report: former India head coach Rahul Dravid and retired Test great Ravichandran Ashwin had joined an Indian investment consortium to purchase the Glasgow franchise in the European T20 Premier League. Within 48 hours, the story had been confirmed […]
Youth Athlete Management in India: What Vaibhav Suryavanshi’s Story Teaches the Industry
Key Highlights Table of Contents The Moment India Realised Something Had Changed {#moment} On April 28, 2025, a 14-year-old from Tajpur — a small town in Bihar’s Samastipur district — walked out to bat for Rajasthan Royals in Jaipur and proceeded to hit 11 sixes and seven boundaries in an innings that lasted 38 balls. […]
Commonwealth Games 2026: The Complete Commercial Playbook for Indian Athletes, Brands, and Managers
Key Highlights Table of Contents Here is how Indian sports stakeholders typically approach a major multi-sport Games. The event is announced. Athletes train. A few brand partnerships are signed in the weeks before the opening ceremony, usually reactive deals triggered by pre-Games media coverage. Athletes compete. Medal winners receive a brief wave of media attention, […]
The Globalisation of Indian Sport: From Buying English Cricket Clubs to Exporting the IPL Model
Key Highlights Table of Contents In 1744, a group of English gentlemen codified the laws of cricket at the Artillery Ground in Finsbury. For the next two hundred and fifty years, the game’s administrative, financial, and cultural centre of gravity sat in London — at Lord’s Cricket Ground, in the offices of the England and […]
What India Can Learn from Japan’s Sports Business Model Ahead of Asian Games 2026
Key Highlights Table of Contents On September 19, 2026, the twentieth Asian Games will open at Paloma Mizuho Stadium in Nagoya, Japan. India will send over 700 athletes across more than forty sports disciplines, with a formal target of surpassing the 107-medal haul from Hangzhou 2022 — India’s best-ever Asian Games performance, which included 28 […]
The Attention Economy of Indian Sports: Why Shorter, Faster Formats Will Win the Next Decade
Key Highlights Table of Contents There is a thought experiment worth running before diving into the data. Imagine you are designing a sport from scratch in 2026. You know that your target audience checks their phone 150 times a day, consumes most of their video content in clips under sixty seconds, watches 80% less television […]
One Sport, One State: The Federal Model That Could Transform Indian Sports Development
Key Highlights Table of Contents India does not have a sports talent problem. It has a systems problem. The talent is visible everywhere — in Haryana’s wrestling akhadas where girls wake before sunrise to train on mud floors, in Kerala’s paddy-field football pitches where children grow up treating the ball as a natural extension of […]
The Sports Property That Died: Lessons from Indian Leagues That Failed
Key Highlights Table of Contents Graveyards are where the most useful lessons live. Indian sports discourse is fascinated by origin stories — how the IPL was conceived in a rush after the ICL threat, how Pro Kabaddi made indigenous sports viable, how the HIL revival gave hockey a professional heartbeat. These are important stories. But […]
Why Indian Sports Management Needs to Stop Copying the American Model
Key Highlights Table of Contents The American Model: What It Actually Is {#american-model} Before critiquing it, it is worth understanding what the American sports management model actually looks like in full — because the parts most commonly imported into Indian sports discourse are selectively chosen, giving a distorted picture of the whole. The American sports […]
The 10 Worst Mistakes Indian Sports Brands Make (And What to Do Instead)
Key Highlights Table of Contents Mistake 1: Buying a Logo Placement and Calling It a Sponsorship This is the foundational error from which most other mistakes flow. A brand signs a deal, gets its logo on a jersey, a boundary board, or a broadcast title card — and stops there. The cheque is written. The […]