Rahul Dravid and R Ashwin Are Buying a Foreign Cricket Franchise What It Signals for Indian Sports Investment
Key Highlights Table of Contents The news arrived quietly on March 6, 2026, via a BBC Sport report: former India head coach Rahul Dravid and retired Test great Ravichandran Ashwin had joined an Indian investment consortium to purchase the Glasgow franchise in the European T20 Premier League. Within 48 hours, the story had been confirmed […]
IPL 2026 Brand Activation: The Sponsorship Playbook Every Marketer Needs Before March 28
Key Highlights Table of Contents Why IPL 2026 Is Different From Every Season Before It {#why-different} The 2026 Indian Premier League — officially branded TATA IPL 2026 — features 84 matches, expanded from the previous format, running from March 28 to May 31. Wikipedia That expansion is not just a logistics upgrade. It is two […]
Commonwealth Games 2026: The Complete Commercial Playbook for Indian Athletes, Brands, and Managers
Key Highlights Table of Contents Here is how Indian sports stakeholders typically approach a major multi-sport Games. The event is announced. Athletes train. A few brand partnerships are signed in the weeks before the opening ceremony, usually reactive deals triggered by pre-Games media coverage. Athletes compete. Medal winners receive a brief wave of media attention, […]
The Globalisation of Indian Sport: From Buying English Cricket Clubs to Exporting the IPL Model
Key Highlights Table of Contents In 1744, a group of English gentlemen codified the laws of cricket at the Artillery Ground in Finsbury. For the next two hundred and fifty years, the game’s administrative, financial, and cultural centre of gravity sat in London — at Lord’s Cricket Ground, in the offices of the England and […]
What India Can Learn from Japan’s Sports Business Model Ahead of Asian Games 2026
Key Highlights Table of Contents On September 19, 2026, the twentieth Asian Games will open at Paloma Mizuho Stadium in Nagoya, Japan. India will send over 700 athletes across more than forty sports disciplines, with a formal target of surpassing the 107-medal haul from Hangzhou 2022 — India’s best-ever Asian Games performance, which included 28 […]
The Attention Economy of Indian Sports: Why Shorter, Faster Formats Will Win the Next Decade
Key Highlights Table of Contents There is a thought experiment worth running before diving into the data. Imagine you are designing a sport from scratch in 2026. You know that your target audience checks their phone 150 times a day, consumes most of their video content in clips under sixty seconds, watches 80% less television […]
One Sport, One State: The Federal Model That Could Transform Indian Sports Development
Key Highlights Table of Contents India does not have a sports talent problem. It has a systems problem. The talent is visible everywhere — in Haryana’s wrestling akhadas where girls wake before sunrise to train on mud floors, in Kerala’s paddy-field football pitches where children grow up treating the ball as a natural extension of […]
Why Indian Sports Management Needs to Stop Copying the American Model
Key Highlights Table of Contents The American Model: What It Actually Is {#american-model} Before critiquing it, it is worth understanding what the American sports management model actually looks like in full — because the parts most commonly imported into Indian sports discourse are selectively chosen, giving a distorted picture of the whole. The American sports […]
From Disability to the Podium: Why Para Sports Is India’s Most Underinvested Sports Category
Key Highlights Table of Contents The Athletic Achievement That Deserves Commercial Respect Let’s begin with the numbers, because they are extraordinary. At the Rio 2016 Paralympics, India won 4 medals. Nineteen athletes competed. The nation’s Paralympic presence was modest, its commercial attention minimal, and its public profile close to zero outside the circle of para […]
Adventure Sports in India: The ₹500 Crore Sponsorship Category Brands Are Sleeping On
Key Highlight Table of Contents What We Mean by “Adventure Sports Sponsorship” and Why the Definition Matters Before the data, a definitional point — because the term “adventure sports” in India carries two very different commercial meanings, and conflating them is how brands end up making the wrong bet. The first meaning is adventure tourism: […]